If you’ve ever been involved in starting a business, chances are you’ve realized that one of the most important tasks is to draw the customer’s attention to your business. Finding the correct image to promote your company requires someone who knows the art of advertising. At A & B Sign Co., we believe that your sign should be a direct reflection of your business image. It is our belief that an effective, quality sign is integral to your business’s visual identity. You have ONE chance to attract that customer, so make it count!
Why do I need a sign for my business ?
Promote your name! With over 60 years of experience, here is some knowledge we have acquired about the value of “putting your name in lights!”
- A sign promotes your identity. It is your introduction to potential customers.
- Signs are the most effective, yet least expensive form of advertising. It most likely will pay for itself many times over. A well designed sign can increase sales volume by 15% – 35%
- Signs are always “on the job” for you, advertising 24 hours a day, 365 days a year. They pay, not cost you.
- People often judge a business by the image given by the sign.
- Turn your business into a Landmark! Often, the location of a business is known by its sign.
- A sign establishes your location.
- Make it easy for your customers to find you!
What is an effective sign for my business ?
Promote your name! With over 60 years of experience, here is some knowledge we have acquired about the value of “putting your name in lights!”
- Your sign must be visible and easy to read ! In as few words as possible, clearly communicate what you are selling. A picture adds impact and clarity. Letter styles should be easy to read. Complex letter styles lose their visibility. Signs should be able to be read at a distance of 100 feet. This requires a minimum of a 3″ letter for maximum legibility.
- Illuminated signs create a powerful impression, and provide excellent visibility.
- It must be attractive, eye catching, and appropriate for your type of business.
- A sign gives customers a visual of the quality of the products or services you offer.
- Proper design of your sign is critical to its effectiveness. If you have a logo, use it. It reinforces recognition of your business.
If you are not sure what type of sign fits your needs, or projected budget, or if you have a question concerning code regulations or any other questions pertaining to your company’s sign needs, give us a call, or use our Contact page.